Groep T Beyond Engineering
Beyond Engineering. That’s the baseline for Boondoggle Group T campaign, as well as the philosophy underpinning the Group T engineering programme. Beyond Engineering is about looking at old problems in a radically different way and to come up with solutions that don’t create new problems. It’s about making a sustainable difference. For that, you need agents of change. And Boondoggle.
Together we created a print campaign featuring some good old Julian Koenig style long copy engineering stories and breathtaking illustration to get the message through. Every ad invited people to participate in a fascinating online test at www.beyondengineering.be. Using real life engineering problems, we had people check their beyond engineering skills through animated cases that clearly showed the unexpected consequences of their choices. The campaign resulted in a dramatic increase in young people applying for a higher engineering education. And less concrete.
http://www.beyondengineering.be
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