Sp.a
Last June 7, millions of Flemish had to vote in what was regarded as one of the most critical regional Belgian elections in years. One global financial crisis, one socialist party under fire and one nationalist catastrophe were all the ingredients we needed to produce a political campaign that put the socialist party back in the Flemish government.
First, just when everybody was busy ignoring the socialist party, we produced a campaign that said:“If you don’t want to hear anything from sp.a, then just listen to what’s going on.” Claiming that if it hadn’t been for sp.a over the past few years, things would have been even worse for most people. Through ads featuring sp.a ministers we invited people to debate the party leaders online and at a number of large street events. Gradually, more and more people were willing to listen to sp.a again. We followed this up with a campaign for Minister Kathleen Van Brempt that featured a portrait of a girl and a headline that said: “I wish I were a cow.” Opening the debate on social priorities in Europe. Should we invest even more in agriculture or is it about time to end child poverty in Europe? This part of the campaign led to some classic presidential campaigning on the internet for Minister Frank Vandenbroucke whose results, ideas and programmes provided enough content to dedicate a website to. Putting his name high up the list of the most popular politicians in Flanders.
http://www.frankvande.be
http://actiekathleen.s-p-a.be
http://nuzeker.s-p-a.be
http://durfplan.s-p-a.be
Comments
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