Testament
The Will is our Road Safety Campaign For Youngsters. Too many young, reckless drivers and their friends die in traffic. How can we help youngsters confront their reckless driving friends without losing their cool? First we asked youngsters a simple question: “Is your friend a reckless driver? Tell him what you’d like to inherit from him.”
Then we launched a website where they could make up a will for a reckless driver and send it via e-mail, Facebook or Netlog. Enabling kids to criticize their friend’s reckless driving in a cool way without sounding like their mums. In the weekends, we flyered 50,000 blank wills at clubs, movie theatres and mega parties. And we spread a video on the internet.
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