Volvo CO2-neutral campaign

Car advertising should produce car sales. Not CO₂. Exactly the point we made with Volvo’s CO₂ neutral campaign promoting a new, greener series of Volvo cars called DRIVe which is probably the Swedish way of saying less pollution for less money.
Essentially, the CO₂ emissions of the campaign will be neutralized via certified CO₂ compensations. Volvo will not only compensate the CO₂ emissions of the website, but also the Google searches and banner impressions resulting in a remarkable car campaign with impact in people’s minds instead of people’s breathing. Exactly the way it should be.