ZOO
A remarkable event deserves a remarkable campaign. Boondoggle covered the birth of a baby elephant at the Antwerp ZOO earlier this year. Instead of making stuff to be issued through –expensive– standard media, we came up with our very own medium. An online dashboard called www.baby-olifant.be. This digital platform incorporated various digital and social networking tools through which fans and visitors could stay tuned for one of the biggest events of the year. Culminating in the live web streaming of the baby elephant’s birth. Another internet first for Boondoggle.
Additionally the platform launched a series of direct, PR and viral massages that found their way in news headlines all over the world. The news of the pregnancy and the birth of the elephant became an international hype, our campaign a big success and little Kai-Mook famous overnight.
Comments
Interesting post and thanks for sharing. Some things in here I have not thought about before.Thanks for making such a cool post which is really very well written, we will be referring a lot of friends about this. Keep blogging.
Kostte me wat tijd om te bladeren door alle opmerkingen, maar ik hou echt van de post. Het bleek zeer nuttig zijn. Het is altijd netjes wanneer je kunt worden geïnformeerd en vermaakt, bedankt voor dit leuke artikel.
Ola idea, Niza,
cousas boas, hai moita xente buscando sobre iso, agora van atopar fontes bastante polo seu post.
Estamos ansiosos para obter máis detalles sobre isto
Hey, Great post **
Good stuff as per usual, thanks. I do hope this kind of thing gets more exposure.
You've know idea how much time this has saved mein the forums thanks so much!
Great
loved it, will be waiting for your future posts
Thank you for sharing
It's good to know that your campaign is successful and I like the links that you have shared. Thanks for sharing.
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Thank you very much for sharing this information useful and attractive and I will be waiting for other interesting posts from you in the near future. keep it up.
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If you have a TypeKey or TypePad account
If you have a TypeKey or TypePad account
Great information you got here. I've been reading about this topic for one week now for my papers in school and thank God I found it here in your blog. I had a great time reading this.
Your post is really good and informative. I'm surprised that your post has not gotten any good quality, genuine comments. You have done a great job by posting this article.
What a heart warming story! Stories that involve life (whether it be animals or plants or humans) always leave me teary eyed.
nice to post comments
Dude, Thank you very much for sharing this information, :D
thank for your article about information :D
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What a great post in this blog. I like it so much.
Its an useful sharing. Thanks :)
I hope mother and baby elephant are doing so well?
In these hard times, not sure the best way you would want to do your advertising is through the expensive media.
I hope the PR turned out to be a huge success?
Great loved it, will be waiting for your future posts Thank you for sharing