Our First Nike Campaign
We just launched our first Nike Football campaign, a translation of the international Make The Difference concept. It's all about Steven Defour who invites 15 dedicated youngsters, who make the difference in their team, to train with him. Two unique training days which will help them to make the difference even more in the future. Football players can subscribe on www.nikefootballtraining.be.
To kick off this campaign we created a video in which Steven Defour gets a tattoo that says "Sola Victoria Satiat" what means: "Nothing but Victory is Satisfying". Yes, it's real!
The spot was launched in Villa Vanthilt on the Flemish TV station één.
And as a belgian première an english version will be posted on www.nikefootball.com on the 31th of August.
The campaign will also be supported in stores. Youngsters are asked to sms CAPTAIN + their firstname to 6630 and receive a personalised invitation from Steven Defour himself.
Comments
Disgusting! I will get no Nike product in the rest of my life. Doesn´t work with me such ads.
A really cool video, which conveys the vigor for sports and eager for victory! But I don't like very much the place he got tattooed. nobody can read the words well, thus only like black ants^_^
Ferm gemaakt!!
Don't want to come off to negative, but so what, if he really got the tattoo? Still doesn't change the fact that it's very been there, done that. Probably the most peculiar aspect of this campaign is the message here: Winning is everything. Strange values, if you ask me. Especially when you're addressing young people.