Interesting campaign with absolutely boring content.
Boondoggle recently launched VRT’s brand new site Cobra.be. The campaign captures Belgium’s top artists on a completely uninteresting moment e.g. Marie Vinck watering the plants, Annelies Verbeke coloring her nails, Jan De Cock cleaning his garden, Panamarenko baking a steak … After 25” seconds of boring activity, the campaign line ‘And when the artist does something interesting, you discover it on Cobra.be’ explains why they are doing … nothing.
The campaign is executed in 4 TV commercials, 2 radio commercials, 2 print ads and a very interesting … or not, online campaign. 4 artists are posting – on a daily base – uninteresting tweets about their everyday life. These tweets appear in ad banners placed on different Belgian websites. In these banners, the same mechanism, a few uninteresting tweets, the campaign line explains the why of this useless content.
The campaign was produced and executed in only one month. It was an intensive job to gather and shoot all the artists. The biggest challenge was to convince artists like Tom Lanoye and Annelies Verbeke, to twitter uninteresting content. The first tweets from Tom Lanoye were hilarious, which was not what we aimed for.
Check out the campaign on a banner, tv-set, radio or newspaper near you or via our press release.
Comments
I like you guys a lot, but... This is not an interesting campaign. It's a pretty lame 'reverse' advertising idea. Old skool boring advertising. You guys make good work, especially digital. Don't go down that traditional advertising lane...
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Couldn't have said it better when trying to explain the difference between online and digital to more traditional minded marketeers.
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I have you bookmarked to check out all the new stuff you post,that was great stuff.. I really like this subject. Could you tell me more I would love to explore.
something wakes up and says this game absolutely sucks, the guns are way ... People sit and camp in search and destroy with motion sencers and the main campaign is just absolutely boring. ... Well, the only fun I got from the game was throwing myself out the windows of this one.very great blog to read thanks
I have you bookmarked to check out all the new stuff you post,that was great stuff.. I really like this subject. Could you tell me more I would love to explore.
I have you bookmarked to check out all the new stuff you post,that was great stuff.. I really like this subject. Could you tell me more I would love to explore.
When all sorts of all swirling around that may make a fair chunk of the roster go away in a few days. I really don't like to comment at length on.
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I wonder how an uninteresting theme can still stir peoples curiosity. Maybe it's because of the whole vice versa thing it works..
the difference between online and digital to more traditional minded marketeers. Couldn't have said it better when trying to explain
challenge was to convince artists like Tom Lanoye and Annelies Verbeke, to twitter uninteresting content.
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I really like this subject. Could you tell me more I would love to explore.
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The campaign was produced and executed in only one month. It was an intensive job to gather and shoot all the artists.
It was an intensive job to gather and shoot all the artists. The biggest challenge was to convince artists like Tom Lanoye and Annelies Verbeke, to twitter uninteresting content.
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