Boondoggle wint goud op Nederlandse spinawards
Na successen in Cannes en op de Eurobest is Boondoggle er opnieuw in geslaagd om in de prijzen te vallen. Deze keer wonnen we een gouden Spinaward voor de baby olifant campagne, die er niet alleen voor heeft gezorgd dat iedereen in België intussen baby olifant Kai-Mook kent en erover praatte, maar die bovendien zo’n 300.000 extra mensen ertoe heeft aangezet om de zoo te gaan bezoeken.
De jury omschreef de campagne in het jury rapport als volgt:
"An online campaign in optima forma. Boondoggle managed to develop an extremely clever creative strategy, which led to unbelievable results. High level creative execution (without making the obvious creative choices), combined with smart use of numerous online and social media tools, resulted in record-setting numbers of Belgians really engaged with the birth of the baby elephant. A very complete online campaign, without being ‘over the top’: every single detail and every single online tool really added value. The jury congratulates Boondoggle with this outstanding piece of online craftsmanship".
Boondoggle is daarmee het eerste Belgisch/Nederlandse bureau dat een prijs op de prestigieuze spinawards in de wacht sleept. Ons bureau won dan ook meteen goud in de zwaarste categorie van de online campagnes met maar liefst 9 andere genomineerden.
Het Baby-Olifant case filmpje op Youtube.
De Spinaward casepresentatie op SlideShare:
Video van de case presentatie op de Spinawards Inspiration days door Tom De Bruyne.
Onze overwinningsspeech in 1 tweet. :-)
Comments
Bonne continuation.
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