What are your intentions?
Modern brands that really get what lives with people today already know they should be authentic if they expect consumers to engage. Modern brands know they should go beyond the promise and proof what they stand for.
But consumers are smart. Just as much as people were wary of brands (s)talking through old skool mass media, people are still on their guard when brands act. Brand behavior is not about getting your act together, but it's much more about defining what you stand for and making sure it fits your brand character. People aren't stupid, they know when you are greenwashing. They know when you are trying to gather personal information to spam their facebookpages.
This presentation contains a very insightful quote:
"Remember, consumers don't judge authenticity based on actual behavior but, rather, the intention behind it."
Comments
People aren't stupid, they know when you are greenwashing. They know when you are trying to gather personal information to spam their facebookpages.
Which is the reason for remove the video? I tried to watch now, but I couldn't
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"Remember, consumers don't judge authenticity based on actual behavior but, rather, the intention behind it."- this is a remarkable quotation, but I agree that the consumers are smart because if they are not maybe they won't tackle your post.