As an illustration of "Starting the conversation from within" we launched The Sweetest Cook for our client Tiense Suiker earlier this week. Built on the product truth that a commodity product like sugar can actually become high involving in a social context, we urge people to nominate their favorite desert and its author. Herman De Croo, Joël Smets and Dirk De Smet already nominated their Sweetest Cook. Who will you choose?
Tom Himpe's is thinking exactly the same thing we're saying to our clients when we talk about "Building brand beyond the promise" so we thought we'd share his brilliant presentation here.
The site and campaign have only been launched last week, but the first spoof has already (pardon my french) popped up. This one (click thumbnail to enlarge) was spotted by Wim and sent through the agency this morning. In the meantime we wonder wether this campaign will become priceless one day...
Yesterday Simon and Amaia, managing partners at Attentio.com treated the Boondoggle strategic team with a workshop on conversation tracking and on how to extract intelligence from online conversations.
This movie was recorded by our embedded journalist Vincent Depoortere with his mobile phone and uploaded on YouTube the same day. Today -6 days later- the view stats have hit the 120,000 mark along with a heated discussion on "wasting food" in 70 comments.
Lego meets iPhone!
This is an original way of unpacking your iPhone.
Wow, this is one of those campaigns that wouldn't have been half as effective if there wasn't digital.
I know, everyone must be blogging this right now. So why do we blog it as well?
Because it's beautiful that's why.
Well well well, I have to say I was pretty amazed yesterday to see a link on twitter (by byteback) referring to the new full album of dEUS in streaming. It seems to be a problem with the fact that dEUS has 2 record labels, one for the Belgian market(Universal) and one international (COOP). And of course they didn't really knew of each other who was going to release what and where. They probably wrongly thought, if we publish something on a Spanish site, it wouldn't reach Belgium. Well not really well thought out.
Or this is at least the point Bert wanted to make in his latest Digimedia column.
I'm not sure I totally agree with him, there are studies enough to prove that young people are using the internet for more than retreiving information. And I don't think that you can use Twitter as a benchmark for the adoption of the social web. I'm an enthusiast Twitterer myself but I admit it's the geek inside me that makes me do it ;)
