"Ryanair can confirm that a Ryanair staff member did engage in a blog discussion. It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again."
As an illustration of "Starting the conversation from within" we launched The Sweetest Cook for our client Tiense Suiker earlier this week. Built on the product truth that a commodity product like sugar can actually become high involving in a social context, we urge people to nominate their favorite desert and its author. Herman De Croo, Joël Smets and Dirk De Smet already nominated their Sweetest Cook. Who will you choose?
Tom Himpe's is thinking exactly the same thing we're saying to our clients when we talk about "Building brand beyond the promise" so we thought we'd share his brilliant presentation here.
These past months, Obama has become the archetype of the e-marketeer.
But what Al Gore is doing on a smaller scale on wecansolveit.org, the platform of his
movement to fight global warming, is as brilliant. Every
fundraiser
is confronted with the question of how to give return to sponsors. And
every movement, be it political or social, ponders about how to create
e-activism. Al Gore brillianty addressed these two challenges in a smart mechanism. By sharing their
ambassadorship on social networks, by signing petitions, by inviting
friends to support the cause, by sharing content, people can earn points. And for every 1O points
earned, a donor/sponsor gives 1 dollar to support the cause (http://apps.facebook.com/wecansolveit/) How effective can you get ? Gore creates ambassadors with a highly engaging cause. These ambassadors are ànd esteemed for their ambassadorship ànd see immediate, tangible results of their actions. And donors really see their support. Measured in terms of real people. Seems so logical. And yet brilliant. Hat tip to Jesse for pointing this one out to me.
Hummers have long been the archetype of the self-centred, gas-guzzling compensations for all kinds of neuroses or frustrations that are SUV's. Even with all the talk about global warming and the like, some blockheads will still drive around in their little tanks, showing off their bling.
Enter the ninja, or rather artist and activist Ji Lee, who, together with Andrew Wilcox and Nelly Ma, created Tag A Dummer, a grassroots kit for showing your disapproval.
The m.o. is pretty straightforward :
The result : "207 Dummers tagged". But with a website design that mimics Hummer's, "Like nothing else" may be stretching it a little...
The site and campaign have only been launched last week, but the first spoof has already (pardon my french) popped up. This one (click thumbnail to enlarge) was spotted by Wim and sent through the agency this morning. In the meantime we wonder wether this campaign will become priceless one day...
This movie was recorded by our embedded journalist Vincent Depoortere with his mobile phone and uploaded on YouTube the same day. Today -6 days later- the view stats have hit the 120,000 mark along with a heated discussion on "wasting food" in 70 comments.
Wow, this is one of those campaigns that wouldn't have been half as effective if there wasn't digital.
I know, everyone must be blogging this right now. So why do we blog it as well?
Because it's beautiful that's why.
Yesterday Boondoggle Amsterdam together with Boondoggle Leuven launched a new campaign for Grohe called www.zingenonderdedouche.nl. The site was an instant success with editorial media coverage in several Dutch newspapers and national commercial radiostation Q-Music. Marlies from Grohe Netherlands thanked us for the work and the co-operation by sending this to the whole team that worked on the campaign. We loved it! Thank you Grohe; thank you Marlies!
