How to influence retired Jews in Florida?
This is how you could put the challenge that Droga5 was facing in order to help Barack Obama win the US Presidential election.
Key swing states like Florida make the difference between winning and losing. A significant part of Florida's population consists of retired Jews, who contrary to their liberal grandchildren, tend to vote Republican. In order to win them over to the Democratic side, Droga5 came up with a rather smart strategy that could serve as inspiration for traditional political marketing : to ask liberal Jewish grandchildren to convince their less liberal Jewish grandparents to vote for Obama.
The campaign-platform's main feature is an hilariously effective 4 minute commercial feauring Jewish comedian Sarah Silverman that's been viewed 1.4 million times in only 2 weeks. The ultimate objective is to get as much people to fly over to their grandparents on Columbus Day Weekend in Florida. To do that the campaign site has some nifty social features like a printable PDF discussion guide, pre-written emails and a facebook group that already gathered more than 15.000 members.
