GreenPrint eliminates wasteful pages in any printout automatically, saving you time and money, and maybe more importantly, saving trees, reducing greenhouse gasses, and decreasing waste.
GreenPrint also incorporates an easy to use PDF writer, a fantastic print preview called GreenView, and a reporting feature which keeps track of the number of pages and the amount of money you have saved.
And it's free (except Mac users, they get a 30 days trial)
If you often need to make mockups for pages or flows, you should try out Pencil Sketching. It’s a Firefox addon which gives you handy elements to integrate (buttons, tabs,labels, checkboxes) into your mockups.
Here at Boondoggle we have regular internal sessions in which we discuss the newest and most innovative stuff. From now on we’re going to try and make it a habit to post a short summary of the topics discussed.
Although RSS remains pretty geeky (it’s XML dude!), I don’t think it has actually peaked. It will become more integrated into operating systems and people won’t get confronted with the ugly XML code anymore, but I think it will become one of the more important opt-in communications.
One lesson we as marketeers should take into account is the following sentence from the Forrester Research:
"Unless marketers make a move to hook them — and try to convert their apathetic counterparts — RSS will never be more than a niche technology,"
Conversations between consumers build brands, but can also break brands. Up until now however, we had no tool to monitor these conversations, to measure their impact and to pull vital strategic insights out of them. Boondoggle and Insites Consulting partnered to build such a tool.
Starting point was the Conversation Mapping Research, in which we tracked both offline and online conversations for the media, gaming, soda, telecom, cars, small multimedia equipment category, during two weeks with 1000 consumers. In terms of methodology, an online diary method was used.
The press release will give you ample details about the results of the Conversation Mapping Research , but here is already a small grasp :
every week, there are about 25 million conversations on brands
people talk about every brand, and everybody talks about brands
these conversations are not without impact : about 1 out of three conversations brings about a change of opinion on a brand
conversations about the brand and the product or service tend to have much more impact than conversations about the advertising
the impact of a conversation is much higher if the conversation was triggered by a question
superinfluencers exist, but anybody con contribute to this word-of-mouth. Brands telling a engaging story and providing the right tools, are able to engage influencers, spreaders and receivers. Volkswagen succeeded with its UK campaign for Golf in creating a new aspirational territory for Golf, and an engaging experience for influencers, spreaders and receivers. Cadbury handed with its gorilla commercial to everyone a story of highly entertaining value, creating massive views and a significant increase in marketshare.
conversations can be categorized into 4 productcategories : bashing, barking, serenade and bonding.
brands out of the same product category tend to be in the same conversation category.
brands can design conversations and even more important design the answers
The result of the Conversation Mapping Research is a research tool which brands can use to track and gain insight into the conversations happening on their brand. Read more about all this in the press release. And get a chance to win one of our five Conversation Mapping Workshops for your brand on conversationmapping.eu
Two years ago advertising agency BBH set up a brand invention arm called 'Zag', meant to spot market opportunities, invent new brands and team up with partners to bring them to market. Yesterday the first two product were announced.
As strategic planners we love these kinds of info graphics . Not only because they look sexy but also because they often simplify things that already live inside our heads but are blurred by information overload or no time to put things into perspective.
These graphs really offer you a kind of framework for how people interact with their mobile phones. What this graph really makes clear is that context is extremely important if you’re working with your mobile phone. Your phone is a kind of hybrid device that should act differently depending on in which situation the user is. Extremely interesting study terrain.
For mobile computing, context is everything. Freed from the relative homogeneity of the desk-bound personal computer, mobile interactions are deeply situated in customers' everyday lives. In order to design for successful mobile interactions, we must understand the overlapping spheres of context in which they take place. To that end, we have constructed a context model for mobile interaction design (See Figure 1).
Mobile devices accompany their users throughout much if not all of the day. Unlike stationary work or home computers, or even laptops that are taken to specific places such as meetings and airports, mobile phones are with us in all the indoor and outdoor environments we travel. Device usage is shaped by existing cultural norms and by the many activities we are engaged in simultaneously. Usage goals fluctuate as vastly as attention levels, and the number of mobile device tasks continues to grow.
As the world holds its breath for the launch of the new Google Chrome browser (did someone just turn back the clock, because it feels like Download Day all over again), Google singlehandedly redraws the map of Europe. Seventy years of war, Yalta conferences and a plethora of European conventions, commissions and unions didn't accomplish what Google's comic book white paper pulls off.
Yes, dear friends, it's true : we are finally German. As are the Dutch, the people from Luxemburg and quite a few Austrians and Hungarians. Even the Danes, with whom the panel in question deals specifically, underwent a graphical Anschluss.
Let's just hope the browser has sorted out its details...
WolfenFlickr 3D - It's ancient meeting still-quite-new, with you not escaping Nazi guards, but rather wandering through the Wolfenstein fortress admiring all the Flickr photos on the wall.
Just enter a Flickr user ID, or a search term, and walk around.
There's no hidden spaces just yet, and you can't blast the photos you don't like, but I think it's a nice example of using cool technology for something utterly useless.
I'm a YouTube member since March 2006 and still use it daily, mostly because on almost every site I visit somewhere a YouTube video is embedded. But still I don't heart YouTube like I heart Flickr or Last.fm (great new layout!). For me it's more like a mass media machine than a video community. I never had the community feeling on YouTube, although I'm sure there is a YouTube community I only never really experienced it first hand.
If I compare it with Vimeo it's totally different, it's the Flickr for video. A lot of passionate users expressing themselves via their videos. It feels real, more personal. On Vimeo you have that bonding feeling, you want to get to know the people behind the videos. You want to know what their story is. On YouTube almost every user is just another user.
Is this due to the popularity of YouTube? Is it because YouTube has so many users that you feel like wandering around a big city all by yourself? I don't know. The only thing I know is that I feel a lot more comfortable posting my personal videos to Vimeo.
