It's the last day of the year, hurah!
What else could I do today than compile a set of links about the things that were important and those things that will become important in 2009.
Contagious did a very comprehensive overview of 2008 a couple of weeks ago, in case you missed it the pdf is here.
As for 2009, everybody who seems to be somebody has filed his predictions in a number of fields :
- The ubiquitous "Netlash 2009 voorspellingen, 20 experten aan het woord" (dutch only), here.
- Social Media Predictions 2009, an impressive list of A-list marketing geeks' predictions compiled by Peter Kim, here.
- More specialized, gaming trends in 2009, here.
- Mobile predictions by Contagious, here.
- Online advertising predictions by eMarketer here. And by the ever thrustworthy Economist here.
- And finally ReadWriteWeb's view on current ecommerce trends also hold some power to predict ecommerce's future in 2009, have a look at them here.
Happy reading and see you in 2009!
Timo Arnall from Oslo School of Architecture & Design did a visionary tour on the subject during last month's Web 2.0 expo in Berlin. Thought provoking and solidly reseached. If this was a book, it would be dog-eared by now. Click on the full screen-icon and "fit to height" to see the presentation properly.
Hat tip to Guido for twittering the URL of all Web2.0 Expo presentaions.
Tom Himpe's is thinking exactly the same thing we're saying to our clients when we talk about "Building brand beyond the promise" so we thought we'd share his brilliant presentation here.
The relation between YouTube and the owners of popular audiovisual media copyrights has always been a most tempestuous one. As an outlet for marketing and branding activities, the popular video site is a media company's wet dream, but as soon as someone else starts playing with their toys, all hell breaks loose.
Enter venerable British comedy anarchists Monty Python. Even though they have been a YouTube member for more than two years, they only just started posting their own videos, for free. Here's their rationale :
“For 3 years you YouTubers have been ripping us off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned. It's time for us to take matters into our own hands. We know who you are, we know where you live and we could come after you in ways too horrible to tell.
But being the extraordinarily nice chaps we are, we've figured a better way to get our own back: We've launched our own Monty Python channel on YouTube. No more of those crap quality videos you've been posting. We're giving you the real thing - HQ videos delivered straight from our vault. What's more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even more, we're letting you see absolutely everything for free. So there!”
You have to admit, it sounds better than "If you can't beat them, join them". So, all hail the Pythons !
This one comes straight from Jan VDB his never ending facebook news stream. It goes against the idea that blogs will be replaced by the big social networks… If you want to have influence it’s still necessary to write a blog it seems.
Here at Boondoggle we have regular internal sessions in which we discuss the newest and most innovative stuff. From now on we’re going to try and make it a habit to post a short summary of the topics discussed.
Conversations between consumers build brands, but can also break brands. Up until now however, we had no tool to monitor these conversations, to measure their impact and to pull vital strategic insights out of them. Boondoggle and Insites Consulting partnered to build such a tool.
Starting point was the Conversation Mapping Research, in which we tracked both offline and online conversations for the media, gaming, soda, telecom, cars, small multimedia equipment category, during two weeks with 1000 consumers.
In terms of methodology, an online diary method was used.
The press release will give you ample details about the results of the Conversation Mapping Research , but here is already a small grasp :
The result of the Conversation Mapping Research is a research tool which brands can use to track and gain insight into the conversations happening on their brand. Read more about all this in the press release. And get a chance to win one of our five Conversation Mapping Workshops for your brand on conversationmapping.eu
Two years ago advertising agency BBH set up a brand invention arm called 'Zag', meant to spot market opportunities, invent new brands and team up with partners to bring them to market. Yesterday the first two product were announced.
This is the presentation that venture capital firm Sequoia Capital gave to the companies it's funding, three days ago. A couple of hours later, the presentation was already "leaked" on slideshare.
Although there are no big scoops inside, the presentation manages to counter two popular beliefs related to the current crisis. One being the belief that the current crisis can be traced back to a single cause, the other is the belief that most startups won't survive the credit crunch. For the correct answers, have a read...